NEWSPAPER:
An extensive newspaper advertising for the London Golf
& Travel Show begins six weeks prior to show opening,
completing more than 630,000 impressions in the weeks
leading up to the show. The newspaper advertising campaign
utilizes The London Free Press and surrounding city
newspapers including Strathroy, Ingersoll, Woodstock,
St. Thomas and Tillsonburg.
RADIO:
Key radio stations within the city of London - including
Bob FM, The Hawk, and AM980 - feature more than 200
radio advertisements, on-air contests, ticket give-a-ways,
online contests, and live remotes reach almost 375,000
listeners in and around the London area prior to,
and during, the London Golf & Travel Show.
E-MARKETING:
The Michigan Golfer, The Traveling Golfer and Golf
Scene's e-newsletters reach more than 310,000 golfers
from Southwestern Ontario and Northern Michigan. Advertising
includes banner advertising and feature stories for
six weeks prior to, and during, the London Golf &
Travel Show.
DIRECT MAIL &
IN-STORE PROMOTION:
A London
Golf & Travel Show brochure is mailed directly
to 4,500 golfers within the London and surrounding
areas. This brochure will also be featured in the
retail outlets at Chatham Golf and Fun Centre for
the month of December. This brochure includes a discount
coupon for show visitors and will exclusive to direct
mail and in-store promotion.
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