NEWSPAPER:
A promotional partnership has been created between the
Hamilton Golf & Travel Show and the Hamilton Spectator.
Extensive advertising will begin the first week of November,
and includes both print advertising and an online contest
through The Hamilton Spectator. Contest details can
be viewed HERE.
Additional newspaper advertising includes the Toronto
Sun, the Toronto Star, and newspapers in Guelph and
Cambridge.
RADIO:
Key radio stations within the city of Hamilton –
including Y108, Klite FM, and AM980 – feature
more than 150 radio advertisements, on-air contests,
ticket give-a-ways, online contests, and "Golf
Talk" interviews with show exhibitors reach almost
520,000 listeners in and around the Hamilton area
prior to, and during, the Hamilton Golf & Travel
Show.
E-MARKETING:
The Traveling Golfer and Golf Scene's e-newsletters
reach more than 157,000 golfers from in and around
the "Golden Horseshoe" region. Advertising
includes banner advertising and feature stories for
six weeks prior to, and during, the Hamilton Golf
& Travel Show. Additional online marketing includes
the online contest featured on thespec.com. Contest
details can be viewed HERE.
DIRECT MAIL &
IN-STORE PROMOTION:
A Hamilton Golf
& Travel Show brochure is mailed directly to 4,500
golfers within Hamilton and the surrounding areas.
This brochure will also be featured in the retail
outlets at Cambridge Golf and Fashions for the month
of December. This brochure includes a discount coupon
for show visitors and will exclusive to direct mail
and in-store promotion.
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